Hi everyone Following on from last week's post, a great local example of using digital and integrated communication for good, with the below information from this article.
Chaipranin Visudhipol, chairman of TBWA\Thai, said the communications agencies chose to launch this campaign because they wanted to see Thailand become a better country. "We want to become an important mechanism in reflecting the voices of Thais and become a gauge in measuring their temperature, and reflecting their power in managing the country," he said.
Chaipranin added that public polls would be conducted by the end of this year in cooperation with all leading poll agencies to reflect the voice of people in issues related to their livelihood, the economy as well as society and the country's politics.
Bhanu Inkawat, creative director of Greyhound and former MD of Leo Burnett Thailand, said Thais should become active citizens and understand their roles, duty and their own power. He explained that every person's action had a big impact in society.
"As professionals in the communications sector, we have joined up to encourage Thais in all groups to hold more talks, listen to each other and understand their role in using their personal power to make our country better," he said.
Sounds like a great idea to me. Find out more and get involved via these sources below:
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